![]() ![]() Then people B and D can reason with them, or at least figure out what would make the product better. If person A thinks the product is a bad idea, they’ll share why with the group. They’ll have opinions, but they won’t be the target buyers, so their opinions aren’t as valuable.Īnd instead of asking each person what they think individually, a focus group asks questions to the group, so that the different participants can interact and share ideas. Focus groups should be diverse but within a certain subset of people.įor example, if you’re creating a product for college students, you’re not going to invite 40-year-old working moms to your focus group. They’re made up of people who the company thinks to need the product they’re creating or will have constructive opinions on it. What is a Focus Group?įocus groups near me are samples of an audience, essentially. Focus groups – where do they come in? We’re carrying this example further, below. Then it became more about people who wanted to listen to music everywhere and then about people who wanted to play games.Īudiences evolve – like anything else in life.īut let’s get back to the point at hand. People on the go who needed to simplify their life. Who was the audience or intended market for that product? At first, it was busy with adults. A phone that can act not only as your music player, but as your phone, calculator, and calendar … etc. It wasn’t worth transferring only ⅓ of your music library to your tinny-sounding phone. Originally you could load a few songs onto early phones, but it was difficult and expensive. That was the problem – and they set out to find a solution. ![]() Very quickly marketers (and Apple) realized that people didn’t like carrying two devices around. Remember the early iPods? When we had to carry around both a phone and a music device? ![]() Most entrepreneurs and product creators start with a problem and create a product to solve it.
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